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  • Writer's pictureDr. Vaughn Eason, DBA CM

How Small Businesses Can Harness the Power of Main Character Energy



Main character energy is a concept that is gaining traction in the business world, and it is especially important for emerging leaders in small business. Main character energy is the energy of purpose, motivation, and action that a leader brings into their role. It is the energy that drives a leader to take initiative, make decisions, and create an impact.


In the small business setting, emerging leaders often find themselves in a precarious position. They may be leading teams with limited resources, struggling to make ends meet, or managing a business with a limited budget. In this context, having a strong sense of main character energy can be a great asset.


One of the most important aspects of main character energy is vision. Leaders must have an understanding of where their organization is headed and what steps need to be taken to get there. This vision must be communicated clearly and concisely to the team. It is this vision that will serve as a source of inspiration and motivation for the team, and will help them stay on track.


Leaders must also have a sense of initiative. They should be willing to take risks, make mistakes, and learn from them. Taking initiative requires courage, resilience, and a willingness to fail. Leaders should also be open to feedback and willing to adjust their vision accordingly.


Leaders must also be able to take decisive action. They must have the confidence to make decisions that will move their business forward, and be willing to put in the hard work necessary to achieve their goals. Leading through action requires the ability to remain focused and organized, and to manage competing priorities.


Finally, leaders should have the ability to inspire and motivate those around them. They must be able to create an environment where team members feel empowered and motivated to succeed. This requires the ability to recognize and celebrate individual successes and to recognize and address areas that need improvement.


Main character energy is an invaluable asset for emerging leaders in small business. It is the energy of purpose, motivation, and action that will help leaders achieve their goals and create positive change. By having a vision, taking initiative, taking decisive action, and inspiring and motivating those around them, leaders can create a powerful and successful business.


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